El miedo como estrategia de marketing

fake news

Los seres humanos no somos racionales. Cuando pensamos y tomamos decisiones lo hacemos bajo la presencia de fuertes sesgos que condicionan nuestras elecciones o, al menos, esto es lo que han demostrado varios psicólogos y economistas, como los premios Nobel Daniel Kahneman y Richard Thaler. Uno de los atajos más importantes que solemos tomar a […]

Spanish Trap(a)


Spanish food producers and traders are the last to join the commercial war against palm oil in the hope of revamping their stagnating market.  Trapa follows the exact steps of its European counterparts, proving its a consolidated strategy. But risks are higher than advantages and results will be poor as Italy shows.  Trapa’s ‘free from palm […]

Lidl’s Incoherence


Lidl own branded products sold in SWITZERLAND contain sustainable palm oil. Lidl acknowledges that palm oil is a high-quality ingredient whose supply chain is subject to stringent safety checks, attesting its sustainability. By doing so, Lidl contributes to: promoting environmental sustainability and biodiversity; fostering economic growth and job creation in developing areas of the world; protecting […]